Bloom Coaching + Support is an internationally operating firm of consultants that is active in the area of coaching, training and mediation. Bloom analyses the most complicated of problems to end up with the core of the issue and provides organisational and psychological services to improve the effectiveness of the organisation and the wellbeing of the people who are active within this organisation. Bloom was previously known under the name of Ten Hooven Coaching + Sup­port. Studio Kluif has designed a modern corporate identity, as well as coming up with the new name, in which the emphasis is on the creation of new opportunities.

Bloom Coaching + Support logo, 2008

The focus is on blossoming, the literal translation of Bloom, in the corporate identity: a new life. The symbol used is a plant, a bud that returns throughout the whole of the corporate identity photography in the most unexpected of places; between drab pavement stones or in the breast pocket of a made-to-measure suit. The diversity in colours in the corporate identity is a graphic translation of blossoming.

Bloom Coaching + Support christmas card, 2008