Halfords is a chain of stores with 160 outlets in The Netherlands and Belgium. Halfords has three different store formats; the Citystore, the Superstore and the Webstore and specialises in bicycles and bicycle and car accessories. Halfords offers useful products and services that offer solutions when on the road on a bike or in a car. Studio Kluif designs the bicycle collections including the related accessories, the bicycle brochures and the in-store promotional material for Halfords.

Halfords bicycle collection, 2009

Halfords ‘4 every kids’ fantasy’ bicycle collection, 2007

The designs come straight out of a child’s world of fantasy and future aspirations. The collection consists of gnome bikes, fireman bikes, pilot bikes and even a fluorescent ‘Tokyo Joe’ bike. The collection also includes many accessories.

Halfords ‘4 every kids’ fantasy’ brochure, 2007

Halfords ‘Ideas are immortal’ bicycle, 2007

Halfords ‘Stippel’ bicycle, 2007

Halfords ‘Stippel’ detail, 2007

Halfords ‘Tokyo Joe’ bicycle, 2007

Halfords ‘Tokyo Joe’ detail, 2007

Halfords ‘Firesquad’ bicycle, 2007

Halfords ‘Firesquad’ detail, 2007