Playlab is an exciting mix of musicians who are challenged to play together as a one-off. They meet up in the afternoon and the performance takes place that very same evening. How the performance will sound remains a mystery until it starts. That it will be a one-off, new and surprising is a given. Studio Kluif designed the corporate identity for Playlab and each year creates the poster campaign, flyers, buttons and postcards.

Playlab logo, 2008

The Playlab dog is given centre stage in all Playlab statements. This takes place using an alternative version each time, which ensures that all Playlab statements can be recognised while still being diverse.

Playlab poster and postcards, 2008